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Is Facebook Destined to Die in the Social Media Wars?
I read an interesting article last weekend predicting the death of the social media site Facebook, and how Twitter will survive instead. It’s an interesting premise, and I agree with many parts of it....
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How Twitter Can Help Your Business
“I hate Twitter, I think it’s stupid.” That’s what a Director of Marketing recently told me at Hubspot’s annual inbound marketing conference. At first I thought she was joking – after all we were at an...
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Using Twitter as a PR Tool
Building relationships with media through Twitter Building relationships with national media, or even certain local media for that matter, can be extremely challenging. Granted, it’s much easier to...
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Favorite Twin Cities Television Media on Twitter
Twin Cities Television News Media on Twitter I have a number of friends who are not “social,” meaning, they’re not engaged in social media, and they’re astounded when I tell them how much news I...
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Tracking Hurricane Sandy in Social Media
Hurricane Sandy is expected to make landfall this evening on the eastern seaboard and social media is filled with well wishes, weather updates and tips. As communications experts this storm, while...
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How News Media Mirrors Businesses in the Use of Social Media
Why do we follow news media on Twitter? One way that Twitter can be extremely useful for news gatherers is in the dissemination of information. Reporters, producers, editors all have gravitated to...
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Social Media Dialogue – Keepin’ it Real
It’s about real dialogue not promotion John McTigue, co-owner of Kuno Creative, wrote an intriguing blog recently about his about face in social media and Twitter strategy that I found extremely...
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Understanding How to Communicate in Social Media
Customize conversations for each social media community We all have different sides to our personality that we share with different groups of people. We usually don’t talk to our mom the same way we...
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Possible Tiger Woods Disqualification Showcase for Social Media as News Source
Twitter Provides Best Coverage of Tiger Woods Story News of a possible Tiger Woods disqualification from the Masters filled my Twitter stream when I woke up this morning at 6:30a.m. CDT. What appears...
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Happy 8th Birthday YouTube
The Power of Video Over the last eight years, it’s mind-boggling to think about all the social media communities that have been started. We now can have entire conversations in 140 character...
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8-Attributes of a Qualified Social Media Manager
Why your college intern may not be the right person for the job We have reached the point in time when most business leaders understand the value of having a presence in social media. For many this...
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Tips for Doing National PR from a Twin Cities PR Firm
Social media and public relations across state lines Public relations used to include fax machines, a book of media contacts and limited online resources. For me, social media and public relations...
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How Do You Increase Your Fan Base in Social Media?
What’s your strategy for finding new friends? Not Facebook friends, or social media friends, but real friends – think neighbors, people at your church or gym. Got it? How do you make new friends? Do...
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6 Best Practices to Creating the Perfect Social Post
All Media Outlets Are Not Created Equal A one-size-fits-all strategy doesn’t fly in the world of social media marketing. With different expectations and limitations, what works in traditional media,...
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Forrester Research Confirms Instagram is Leading the “Engagement” War
Instagram Surpasses Facebook and Twitter for Brand Engagement To capture or not to capture? Your Instagram photo or video that is! Big news emerged on the marketing scene today from Forrester...
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Talent Acquisition Simplified By Using Hubspot Tools
Six Steps to Simplify the Hiring Process using Hubspot We all know that hiring the right candidate for the right position is not an easy feat. Over the last year, we began to implement a talent...
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